KNITWEAR CAMPAIGN

This campaign is a reflection of life, shaped by the game of basketball. Growing up, basketball was more than a sport—it was a sanctuary and a mentor. It instilled hope, fueled our imaginations, and encouraged us to dream beyond our surroundings. More importantly, it mirrored the highs and lows of life, teaching us resilience and the value of service at every stage of the journey. These notes are all reflected within the design process.