KNITWEAR CAMPAIGN- ATG

Visual campaign art direction and apparel design for All Things Good. This campaign is inspired by life, drawn from the experiences of basketball. Growing up basketball was both a safe haven and a teacher. It gave us hope, and sparked our imaginations to dream beyond our circumstances. More importantly, basketball accentuated the reality of the peaks and valleys we face in our daily lives, and the importance of being a servant at every point in the journey. Whether you have reached your lowest point or just achieved your greatest victory, your experiences do not define you. Instead, your response to these peaks and valleys is what you will be remembered for. In your triumphs, will you be humble enough to serve the lowest among you? In your darkest moments will you remember those who are doing worse than you? While no two experiences are the same, your perspective should remain constant. What is done for the “greatest” of these people shall also be done to The Least of These.